FEED X Goldbelly

Goldbelly partnered with FEED Projects, Lauren Bush Lauren’s mission-driven lifestyle brand dedicated to fighting childhood hunger, to create a limited edition FEED x Goldbelly tote paired with custom wooden bag charms inspired by beloved local food spots across the country. These charms celebrate the neighborhood flavors we all love and offer a playful way to carry your favorite tastes wherever you go.

I designed and illustrated the charms, using AI-assisted exploration to develop concepts before rebuilding the artwork by hand and styling each piece with carabiner clips and paracords for a polished, collectible finish.