BRAND IDENTITY | ART DIRECTION | CAMPAIGN DESIGN

ROAM is a customizable luggage brand built around self-expression, allowing travelers to create cases tailored to their individual style. The brand combines thoughtful industrial design with a bold, color-driven visual identity across digital, social, e-commerce, and campaign touchpoints.

As ROAM’s lead and sole graphic designer, I owned the brand’s visual expression across platforms, developing and evolving its identity while translating it into campaigns, digital experiences, social content, and marketing assets. I also led the creative direction and art direction of photoshoots, establishing a cohesive visual system that brought the brand’s colorful, design-forward personality to life.